Resources Library by ANA

How new and different are consumers in the digital marketplace?

Will the digital marketplace redefine consumer lifestyles? Does networking improve the quality of our lives? What is the overall trend when it comes to internet usage and what trends can be observed with respect to specific sites and services? In...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 2000

Understanding Hispanic consumers in the United States

Drawing on U.S. census data and primary research recently conducted among Hispanic consumers in the United States by TNS Market Development, this paper uses a systematic transcultural marketing approach to highlight critical demographic,...

Catalogue: Ethnic Marketing 2000

Author: Henry Adams-Esquivel

Company: KANTAR TNS Malaysia

July 1, 2000

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000

Authors: Marsha E. Williams, Jeffrey Kaufman

Company: Viacom International Media Networks

July 1, 2000

The heart of the target

This paper's main argument is that 'ethnic' and other forms of specific target marketing offer an opportunity for marketing efforts to be precise, relevant and coherent to suit various consumer search behavior patterns. Personal care products address...

Catalogue: Ethnic Marketing 2000

Authors: Thinus de Wet, Nick Millett, Olwen H. Wolfe

July 1, 2000

Untangling the European web

Does online advertising belong on the media plan? In 1998 the answer was certainly yes, but to what extent? This issue is of increasing importance as clients are very well aware that traditional media are not as good as they used to be at reaching...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Susanna Rehbein, Jennifer Baum

June 15, 2000

Back to the fundamentals of media research

The present situation in media research shows changes on four main aspects: abundance of data and processing supplies speeding up of mutations and acceleration of trends dispersion of practices and explosion of rules and inter- penetration between...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Dina Raimondi

August 1, 1999

Untangling the European web

This paper examines demographic and targeting benchmarks for online media planning taking a critical look at the currently used terminology and suggests new approaches such as the link of frequency of web usage mid intensity (surfing time).

Catalogue: ESOMAR Net Effects 1999

Authors: Jennifer Baum, Susanna Rehbein

June 15, 1999

Profiling media users

The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen

Company: KANTAR TNS Malaysia

October 20, 1998

The case of the near-sighted bombardier

Demographic targeting is a core strategy of modern media planning and buying. It is, presumably, a powerful technique for reducing cost by directing messages to consumers who are more likely to buy. But this simple idea of how demo-targeting works is...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Erwin Ephron

October 20, 1998